FOR IMMEDIATE RELEASE

Contact: Maigen Berg | Managing Director

Phone: 713.332.1299

Email: mberg@thecannon.com

The Cannon Acquires Investment Marketplace, LetsLaunch to Bring Capital and Connectivity to the Innovation Community

[Houston, Texas | January 5, 2021] The Cannon, a Work America Capital portfolio company, innovation ecosystem builder and entrepreneurial hub, today announced it has completed the acquisition and integration of crowdfunding and community connector LetsLaunch in a transaction that was announced in fall 2020. 

CannonLaunch, as LetsLaunch has been rebranded, will be an integral part of The Cannon’s new digital platform – Cannon Connect. Cannon Connect delivers a digital toolbox of resources, service providers, and connections for entrepreneurs everywhere. Incorporation of the LetsLaunch investment marketplace into The Cannon's evolving technology offering will deliver new and valuable capabilities within its member-facing digital infrastructure, opening up more funding and investing opportunities for companies within The Cannon’s growing entrepreneurial community.

“Fundraising in the COVID-19/Post COVID-19 era is, and is likely to remain, a bit of an unknown. Adding another viable funding channel for the start-ups in our community who are ready for investment will be a valued benefit for our members and will provide us exposure to a whole new group of entrepreneurial investors” stated Jon Lambert, CEO of The Cannon.

LetsLaunch founder Nick Carnrite reflected on the company’s journey saying “We built LetsLaunch to provide broad segments of the population with a mechanism to invest in startups, while giving startups another source of capital. Crowdfunding will always remain at LetsLaunch’s core, but it also became clear we had a role to play in connecting the innovation community, including startups, investors, advisors, mentors and service providers, based on their location, interests and preferences.” Co-founder Brian Coyle added, “this vision is holistically complementary to The Cannon’s goal to develop a tightly integrated innovation ecosystem. There is no better time to work together to help support private businesses.”

“The Cannon and LetsLaunch have a shared vision for enabling and optimizing the innovation ecosystem” Lambert continued, “LetsLaunch has passionately developed a technology platform that will deliver significant value to the entrepreneurial community by bringing together start-ups and investors of all kinds. By integrating the LetsLaunch platform into The Cannon's digital offerings, we will enhance the fundraising and strategic connection value we offer to our innovation community.”

All members of The Cannon’s physical and digital communities will be eligible to apply to raise funds through CannonLaunch. To learn more about membership please visit thecannon.com.

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About The Cannon

A community of entrepreneurs, innovators, investors, corporations, and business professionals, The Cannon is creating innovation ecosystems that intelligently connects support and resources with the needs of startups and small businesses. Providing virtual, online membership along with optional workspaces in various locations, The Cannon meets entrepreneurs where they are to help them succeed faster, and resounds, “We are better together.”

About LetsLaunch

LetsLaunch is an online community of startups, investors, and entrepreneurs. By harnessing the power of data, LetsLaunch provides a platform for users to connect with one another, invest in private businesses via crowdfunding, and source the support and services required for businesses to start up and grow.

If you would like more information about The Cannon or CannonLaunch, please contact Maigen Berg, Managing Director of The Cannon at mberg@thecannon.com or 713-332-1299.